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Spring 2025 Romanticism Unveiled Couture Collection

In this digital age of algorithms, AI, and an abundance of screens, I wanted to explore the expression of my imagination and the very essential human aspect of creativity amplified by modern technology, blending the two worlds as seamlessly as possible. It was our goal to use technology as a tool to enhance the viewers’ experience, so we designed an immersive environment utilizing projection mapping to showcase our collection of gowns that celebrate heritage craft and construction. Our fabric developments this season led us to adapt and push the limits of modern embroidery and laser cutting machines to create new layered fabrications, pairing them with both hand painted and hand beaded details, a level of craft and artisanship that can never be fully substituted by machines. Showing this collection in an immersive space really allows the audience to feel my intention of emotion on a grander scale and exhibits my vison for how the future of fashion can marry the art of hand craft, storytelling, and technology.